[Webinar] Field Research, Unpacked: A Service Design Case Study

📆 Date: November 18, 2026

🕔 Time: 12:00 p.m. EST / 6:00 p.m. CET / 9:00 a.m. PST

📍 Location: Online

💸 Free event

🎙 Speaker and topic:

Topic: Field Research, Unpacked: A Real-World Case Study in Service Design, Ops, and AI

Speaker: Joel Barr, the Founder of FloatGoat, a Researcher, Service Designer, and an Accessibility Specialist

Moderator: Petra Rajkov, User Researcher @UXtweak

🧐 About the presentation:

AI can analyze data, but it can’t walk into a real workplace and see what’s actually happening.

In this session, Joel shares how he does tactical user research in the field, the equipment he brings, and how it translates into service design and operations that drive revenue and retention, with a demo to show it in action.

We’ll cover:

• What equipment goes in a field researcher’s bag every time they head into the field

• How to do tactical user research on-site, where AI and robots can’t go

• How field findings translate into service design and operations

• How those improvements connect to greater revenue and retention

• A demo of Pathfinder, a project that shows the concept in action

🎙️About the speaker:

Joel is the Founder of FloatGoat, a Researcher, Service Designer, and an Accessibility Specialist. He’s spent more than a decade turning research into something louder than decks and stickies: into action. Whether it’s shaping strategy for Fortune 500 giants or helping startups find their first true north, Joel has built, scaled, and led research practices that make products not just usable, but undeniable.

He is also a father to three dogs, three tortoises, 11 chickens, and more plants than you might expect. In his off hours, he’s on a river kayaking, camping, sometimes fishing.